There is often a misconception about township-based businesses, that they can’t compete with businesses located outside of the kasi. But Khayelitsha-based PR company, The Client Media has dispelled that fallacy by winning an award at South Africa’s most sought-after public relations awards ceremony, 2022 PRISM Awards.
“I’m extremely proud of this nod. It speaks extensively to what we have been trying to achieve in the past few years, changing the narrative on how we view townships and small -medium black owned businesses,” The Client Media CEO, Shorn Khumalo says.
The PRISM awards are home of Africa’s most sought-after public relations and communications organized by the Public Relations Institute of Southern Africa (PRISA). This year the awards celebrated 25 years at The Venue in Melrose Arch in Johannesburg, Gauteng on last Friday.
The Client Media scooped the Presidential Award: Silver in Public Relations and Communication Industry Advancement for successfully launching the first 4-star black owned luxury boutique hotel in a township, The Spade Boutique Hotel & Spa in Khayelitsha.
Khumalo, who is a Khayelitsha resident himself, launched the company in 2018. Since then, the PR company has been instrumental in positioning small to medium township-based businesses including The Milk Restaurant & Champagne Bar, Clinimed Healthcare and Creative Entrepreneur & TV Executive Sibulele Siko – Shosha amongst others.
Recently, the agency channelled its clients to become award winning entrepreneurs and businesses with Dr. Mathobela Matjekane, Founder & CEO of Clinimed being awarded the 2021 Fabolous Woman in Health Award for her contribution in the fight against COVID19.While, the CEO of The Spade Boutique Hotel, Annette Skaap was awarded Entrepreneur of the year at the 2022 Black Management Forum’s Black Excellence Awards in April this year.
“To pick up such a prestigious award for uplifting this business community always overshadowed by negativity is by far the highlight of my career” says Khumalo. He adds that this opportunity wouldn’t have existed if long standing businesses such as Kwa-Ace didn’t give young people opportunities to collaborate and is extremely grateful to the Skaaps.
“I share this award with Patho Tebese whose contribution to the launch of the hotel has been immeasurable. We were a very small team of 2 and often got help from client and CEO, Annette Skaap.”