Kgadi Driving School: Showing Kasi Drivers The Way

“Necessity is the mother of invention” is a mantra rightfully chanted by entrepreneurs all over the world and if your entrepreneurial spirit doesn’t push you there, you should be concerned about the problems you’re not solving in and around you.

“I looked at our Diepsloot area as a whole and checked on the women run businesses, not only businesses but those which can have a potential to grow and build a legacy, and I found that in this field there was only one lady running driving school, and that’s where I decided to join the field. But also, because many people are always looking at driving licenses, as well some that want to improve their driving skills,” says businesswoman Mokgadi Rameetse.

The owner of Kgadi Driving School, Mokgadi Rameetse speaks to Spot-On about her establishment founded during the Covid pandemic in 2020. “The idea of a driving school came to mind in September 2020, after thorough research,” says Diepsloot resident Rameetse says.

Business Owner: Mokgadi. Photo supplied

Female entrepreneurs face so much difficulty in establishing themselves as entrepreneurs because people tend to underestimate their acumen and understanding of how business should be managed, yet Rameetse is not deterred by the general public’s insecurities.

“I can say that in this field, people tend to trust women more than men based on past experiences. [A] driving school is basically about receiving money upfront and then offering a service, if you have poor financial management, it becomes a challenge, so basically people have this belief that women will not rob them nor run away with their monies,” says Rameetse. Diepsloot, which is an Afrikaans word meaning “deep ditch”, is a densely populated township in Gauteng, South Africa. The area is populated by foreign nationals, crime ridden and in an informal settlement which the government hasn’t found a way to sufficiently assist. The driving school is on Diepsloot Ext 5, 4921 Ingonyama Road.

“As young person myself, I target youth and the way to do so is being very much active on social media because that is where you’ll find the customers, so for me my social media accounts are active for that purpose, sometimes we do outreach, we join stall markets and do our marketing” Rameetse says to Spot-On. This isn’t Rameetse’s first rodeo, she has explored in ventures. “ I have tried so many things previously unfortunately the businesses did not succeed, I tried a food caravan, selling of products, I was also in the shuttle and taxi industry and all those suffered due to COVID-19, hence I had to start something new,” the entrepreneur says.

DONE: Happy Client from Kgadi Driving School. Photo supplied

Rameetse faces challenges which are intrinsically linked to her gender and there is nothing she can do about it but work hard to earn clients’ respect. “My challenges include having a trustworthy instructor, because if not they can serve clients that are not even on our list, when I started the business I did not have a car nor a truck so I had to rent from others, and that meant service to my clients can only be offered when those driving schools are ready, not in my own time preference.”

Despite her business being found only on 2020, Rameetse says she felt the impact of Covid19. “Yes very much, during this time many of the clients had already paid upfront and that now meant I had to refund them, because many were very impatient about the unrest, remember people also have time frames but then when things slow down they start to doubt our service delivery,” she says.

On the importance of the township economy, she says “our township economy depends on supporting one another, the more we support each other the stable our economy will be and then more chances that our business will grow which is an opportunity for more jobs and local people still will benefit in that regard.”

Happy. Mokgadi standing in front of one of her trucks at Kgadi Driving School. Photo supplied

Rameetse envisions her business far and grown in the next few years. “My biggest prayer is to grow this in this field even, I wish to see my business having a code 8 car. Code 10 Trucks and Code 14 trucks, I pray to have women instructors in this business so that together we can achieve more, and I will share my knowledge and skills, above all this must be able to sustain my children and the future generation.”

To learn more about the driving school click here

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