Anthony Kobane. Photo by Button Konupi.

Sir Anthony Jeans: Made in Vosloorus For The World

“We didn’t want to box the brand in a name that won’t be relative to the international market. ‘sir’ stands for Supreme Independent Realists, hence the name Sir Anthony” says Anthony Kobane, founder of Sir Anthony Jeans explaining the name behind his brand.

Despite the business being located in a house in Vosloorus, Ekurhuleni, Kobane sees his business beyond the ghetto streets. The brand was found in 2014 after Kobane saw an opportunity. “I saw a gap in the market to provide good quality jeans that are proudly made in South Africa and build a denim heritage brand,” he tells Spotong. Kobane was also driven by the desire to change mindsets about products that are created in the township. “…to teach consumers and the surrounding community that they can consume good quality clothing where they live and grew up and to build the township economy,” says the designer.

Contrary to popular belief, denim originates from a southern French city of Nimes not the USA. Although the Americans had a lot to do with denim’s popularity globally. In recent years we’ve seen how the likes of Tshepo Jeans have grown the appetite for high quality locally produced denim. “It is a growing industry. We still have a long way to go as South African denim designers to have a big footprint in the culture globally,” says Kobane. “It is about picking up good quality fabric, then the cut construction and the finishings makes a good product.”

Inside Sir Anthony store in Vosloorus. Photo from Sir Anthony

The business is located in Vosloorus, in the same yard as a four roomed house. But stands alone in a container, furnished with wood inside. “It is a friend’s house who believed in the vision of the brand and the location is in the heart of the hood where it can be accessible to everyone,” says Kobane. “Yes, it is a bit hard to operate in the hood but someone has to change the game into building something that the hood can be proud of and other surrounding neighbourhoods and designers can do the same in believing in what we do before we go to the malls.”

“For us it’s more about building a strong foundation that will last a lifetime than expending quickly. We’re looking at building more container shops around townships and Africa to build township economy through what we believe in.”